Current location:Earthly Encounters news portal > business
Afternoon tea makes a comeback thanks to the snap
Earthly Encounters news portal2024-05-03 10:39:06【business】1People have gathered around
IntroductionIt might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is see
It might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is seeing a resurgence among the Instagram generation.
Restaurants, cafes, and hotels are enjoying a boom in bookings while hamper sales offering scones, finger sandwiches and tea from China cups are soaring.
A recent survey for online tea shop Jing Tea, found out of 2,000 25-34 year-olds 860 or 43 per cent had celebrated their birthday with afternoon tea.
Meanwhile supermarkets such as Waitrose have reported searches for afternoon tea had increased by 600 percent while sales of hampers at Marks & Spencer are up 80 per cent year on year.
Restaurants and hotels are enjoying a boom in bookings for afternoon tea - thanks to a new generation of younger fans (stock image)
The late Queen Elizabeth having afternoon tea with Paddington Bear in June 2022 during her Platinum Jubilee
Tea sommeliers believe the trend stems from new themes which photograph well on social media - including Paddington Bear and Peter Rabbit.
Sarah Taylor, product developer for hampers at M&S, told The Observer: 'Customers don't just see afternoon tea as a tradition; it's an opportunity to take a moment to ourselves.'
While Ben Warner, founder of Benugo, which runs cafes at museums and galleries added the 'colourful cakes, elegant teapots and even a celebratory glass of bubbles' are photogenic.
But the Royal Family also helped bring the British tradition back to the forefront after the late Queen appeared on television having afternoon tea with Paddington Bear in June 2022 for her Platinum Jubilee.
Mr Warner added: 'We noticed a huge spike in people seeking to book afternoon tea during, and after, the Queen's jubilee in 2022 and King Charles's coronation in 2023, and not just from overseas visitors.
'Since then, major uplifts have included Valentine's Day, Mother's Day and Easter.'
As afternoon tea pours once more into the public consciousness there is a swirling debate over whether, if at all, the ingredients need to be updated and revised.
Traditionalists cite Queen Victoria arguing for bland cakes, with the introduction of spring onion sandwiches at Claridge's leaving food historian Annie Gray 'apoplectic with rage'.
But modernists want cocktails, cold meats and even hummus included.
Address of this article:http://tajikistan.associatedcontentnetwork.com/html-40b599950.html
Very good!(69)
Related articles
- Some Houston
- A new, stable fiscal forecast for Kansas reinforces the dynamics of a debate over tax cuts
- China prepares to launch relay satellite Queqiao
- ADB economist lauds efforts to sustain growth
- Consumer groups push Congress to uphold automatic refunds for airline passengers
- Invest In China: Multinationals embrace new opportunities created by China's green transition
- Verstappen takes pole for Chinese GP to extend F1 dominance. Hamilton 18th
- Tori Spelling admits she once put on her son's diaper and PEED in it while stuck in traffic
- Chinese film executive upbeat on Sino
- Explainer: Why foreign leaders prefer other Chinese cities over Beijing as first stop of China trip?
Popular articles
Recommended
Photography exhibition by Italian journalist opens in Xi'an
Panama Papers trial's public portion comes to an unexpectedly speedy end
Tyler Freeman hits a 2
Experts at Boao forum express optimism about AI but urge oversight
Soccer jersey dispute between Algeria and Morocco clubs over Western Sahara goes to sports court
German delegation seeks deeper cooperation with central China's Wuhan
Music legend reveals they are working on tell
Musician T Bone Burnett is trading his dystopian sensibilities for some warm
Links
- Official urges more efforts to boost cross
- Xi calls for more China
- Xi meets Dominican PM
- Xi hails new chapter of China
- Xi meets U.S. guests
- Official urges more efforts to boost cross
- Blinken claiming that China is spreading disinformation is in itself disinformation: Chinese FM
- Xi extends condolences to Russia
- China to take countermeasures if U.S. imposes visa restrictions on Hong Kong officials: spokesperson
- Israel pulls troops out of southern Gaza